{"id":1325,"date":"2010-06-24T11:33:32","date_gmt":"2010-06-24T15:33:32","guid":{"rendered":"http:\/\/lotempiolaw.default.wp1.lexblog.com\/2010\/06\/rights-protected-in-trademark-registration\/"},"modified":"2021-02-18T22:35:41","modified_gmt":"2021-02-19T03:35:41","slug":"rights-protected-in-trademark-registration","status":"publish","type":"post","link":"https:\/\/www.lotempiolaw.com\/2010\/06\/trademarks\/rights-protected-in-trademark-registration\/","title":{"rendered":"Rights Protected in Trademark Registration"},"content":{"rendered":"<p>How does a trademark benefit your company? Every one knows the value of a name. I wonder what the value of the <a href=\"https:\/\/store.nike.com\/index.jsp?country=US&amp;cp=USNS_KW_0611081618&amp;lang_locale=en_US&amp;l=shop,home\" target=\"_blank\" rel=\"noopener\">Nike<\/a> name and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Swoosh\" target=\"_blank\" rel=\"noopener\">swoosh<\/a> design is versus all the inventory and <a href=\"https:\/\/www.businessweek.com\/magazine\/content\/04_38\/b3900001_mz001.htm\" target=\"_blank\" rel=\"noopener\">assets<\/a> the <a href=\"\">company<\/a> owns. I would guess the name has more <a href=\"https:\/\/wiki.answers.com\/Q\/What_is_the_value_of_nike_company\" target=\"_blank\" rel=\"noopener\">value<\/a>.<\/p>\n<p>But what are the benefits of registering the trademark? Here is a list of benefits of owning a\u00a0 Federally registered trademark in the United States:<\/p>\n<ol>\n<li>Registration is proof of validity;<\/li>\n<li>Proof of registrant&#8217;s ownership of the trademark;<\/li>\n<li>Exclusive right to use the trademark in commerce;<\/li>\n<li>&#8220;<a href=\"https:\/\/tess2.uspto.gov\/tmdb\/tmep\/1600.htm#_T1605\" target=\"_blank\" rel=\"noopener\">Incontestability<\/a>&#8221; after five (5) years registration (stops attacks based on prior use or descriptiveness of the trademark);<\/li>\n<li>Constructive notice nationwide of the trademark owner&#8217;s claim;<\/li>\n<li>Nationwide rights in the trademark (trademark rights can be obtained by registering it in an <a href=\"\">individual state<\/a>);<\/li>\n<li>Right to bring suit in federal court regardless of jurisdictional diversity;<\/li>\n<li>Registration rights under the <a href=\"https:\/\/tess2.uspto.gov\/tmdb\/tmep\/1000.htm#_T1001\" target=\"_blank\" rel=\"noopener\">Paris Convention<\/a> can be used as a basis for obtaining registration in foreign countries;<\/li>\n<li>Registration may be filed with <a href=\"\">U.S. Customs Service <\/a>to prevent importation of infringing foreign goods; and<\/li>\n<li>Allows you to use the trademark R with a circle around it symbol.<span style=\"font-size: xx-large;\">\u00ae<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>How does a trademark benefit your company? Every one knows the value of a name. I wonder what the value of the Nike name and swoosh design is versus all the inventory and assets the company owns. I would guess the name has more value. But what are the benefits of registering the trademark? Here [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":11906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[273],"class_list":["post-1325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-incontestability"],"_links":{"self":[{"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":0,"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/media\/11906"}],"wp:attachment":[{"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lotempiolaw.com\/wp-json\/wp\/v2\/tags?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}